privacy is an issue that we take very seriously and Genetics of Pregnancy Encyclopedia ( GOP ) is
committed to protecting your privacy. We believe it is important for
you to know what information is being collected about you, how that
information is being used, with whom it is being shared, and how to
contact us if you have additional questions or concerns.
What information does GOP gather/track, and how is it used?
Information gathered online can generally be categorized as either anonymous or
personally identifiable. Anonymous information is information that
cannot be traced back to a specific individual. For example, GOP knows
how many searches are queried each day at each of its Web sites but does
not know the names, e-mail addresses or gender of the people searching.
Even after you have signed up for GOP, we do not know your name or
email address when you are conducting searches.
Personally identifiable information is information you provide that lets us know
specific facts about you so that we can customize the information
GOP delivers to you accordingly. This information can include
your name, address, zip code, age, etc. It is our belief that you will find
it beneficial to provide us with personal information so that your
experience with GOP is more satisfying.
Gathering and Use of Anonymous Information
Each time a visitor comes to a GOP web site, we collect some
information to improve the overall quality of
the online experience, including product monitoring, product
improvement, and targeted advertising. At the GOP web site, we collect the
visitor's domain name (e.g. whether the user is logged on from aol.com
or whitehouse.gov), referral data (e.g., we record the address of the
last URL a user visited prior to clicking through to the GOP web
site), and browser and platform type (e.g., Microsoft Internet Explorer 6.0
browser on a Windows XP platform).
In addition to collecting these types of
information, GOP collects aggregate queries for internal
reporting and targeted advertising. We also count, track, and aggregate the
visitor's activity into our analysis of general traffic flows at our
sites (e.g. tracking where traffic comes from, how traffic flows within the
GOP properties, etc.). To these ends, we may merge information
about you into group data, which may then be shared on an aggregated
basis with our advertisers; but GOP will not disclose your individual
identity or personal data without your permission. When GOP does
present aggregated information to outside companies, no one will be
able to identify or contact you.
Use Of 'Cookies'
flow, patterns of travel within and through the sites, and to
dynamically generate advertising and content. Cookies are a standard Internet
technology that allows us to both store and retrieve login information
on a user's system. Our web server automatically asks a new user whether
his or her browser will agree to accept a GOP cookie file. If a
visitor accepts, our web server will identify the user's cookie for
GOP's use in internal reporting. If a user accepts a GOP cookie, but
would later like to remove it from his or her computer, he or she can
just remove it from the browser.
Some GOP web pages use web beacons in conjunction with cookies
to compile aggregate statistics about web site usage. A web beacon is an
electronic image, called an action tag, or single pixel (1x1), or clear GIF. Web
beacons can recognize certain types of anonymous information (non-personally
identifiable information, or non-PII) on a visitor's computer, such as
a visitor's cookie number, time and date of a page view, and a
description of the page where the web beacon is placed. You have the option to render some
web beacons unusable by rejecting their associated cookies.
Third-party Media Companies
GOP uses third-party advertising companies to serve ads when you
you view pages on our site; these cookies collect anonymous (non-PII)
information as a way of measuring the effectiveness of advertising sold on GOP
and to help tailor ads at other web sites you visit.
Our sponsors and advertisers have agreed that they will not collect any
personally identifiable information from our site visitors while they are on
GOP. If you click on an advertisement on GOP and visit a site
maintained by one of our sponsors or advertisers, please be aware that we are not
responsible for the privacy practices of those sites. You should read the privacy
policies of each site you visit to determine what information that site may be
collecting about you.
Some Ad Servers allow you to opt out of anonymous data collection
individual site. You can opt out of cookies for several Ad Servers by
the Network Advertising Initiative gateway opt-out site
http://www.networkadvertising.org/optout_nonppii.asp. At that site
also review the privacy policies of those Ad Servers.
Gathering and Use of Personally Identifiable Information
We collect personally
identifiable information that you provide to us when you register as a
member of GOP and/or when you update your member profile. We use
the personally identifiable information that you supply to provide you
specific services you select and to send you emails about web site
and updates, which may include new features and enhanced
Personally identifiable information is not shared
with third parties unless GOP has your permission to do so.
GOP occasionally sponsors sweepstakes, contests, or other events
that require the collection, processing, and storage of individual
and demographic information that may or may not be shared with
sponsors. A registrant's personal contact and demographic information
not be released to third party or non-participating organizations
the user's consent, and GOP will request that co-sponsors of
events maintain the privacy of the registrants' information. When
appropriate, users will be given the opportunity to receive information
from third-party organizations in connection with services or events
offered by GOP. This option may be made available through
GOP 's registration and/or through registration processes
maintained by a participating third-party. In all cases, you will be
informed before you register for the event of service that a third
will be receiving the registration information you provide, and you
have the option not to participate in any service or event that
third party involvement.
With whom does GOP share the information it gathers/tracks?
GOP does not
provide third-party access to your personal information except in the
aggregate and only after the information has been de-identified. The
information will be in the form of grouped statistics compiled from our
users' answers to survey questions and on-site behavior. GOP
not disclose the contact or demographic information of any individual
to advertisers or any other outside organization without the express
permission of the individual. GOP uses a third-party company to
serve ads when you visit our web site. This company may use certain
information (not including your name, address, email address or
number) about your visit to our web site in order to provide
advertisements to our web site, our third-party advertiser may place or
recognize a unique cookie on your browser.
Each e-mail newsletter and special offer sent by GOP contains
an easy, automated way for you to cease receiving our e-mail
newsletters. One click of the mouse is all that is required — the
system automatically excludes you from future mailings without needing
additional human intervention. To unsubscribe, click the "unsubscribe"
link in the footer of any e-mail newsletter from GOP. If you do
not have Internet access, please reply to your GOP e-mail and
type the word "UNSUBSCRIBE" in the subject line. GOP will not
rent, sell or barter your email address to third parties, nor will we
share your name with marketing partners unless you check a special box
on our site to request third-party offers sent from GOP.
Members of GOP may also elect to receive News Alerts and
Blog Alerts via email. To change mailing frequency, or to unsubscribe
from New Alerts or Blog Alerts, GOP Members should log into
their account to update their preferences.
occasion, GOP will make available to potential advertisers and
research firms aggregated results from research it has conducted on its
user base. Once again, GOP will only provide such demographic
information on an aggregated basis and does not disclose individual
profiles without user consent.
Special Policy With Regards to Information from Children Under
In accordance with
the Federal Children's Online Privacy Protection Act of 1998 (COPPA),
GOP will never knowingly request personally identifiable
information from anyone under the age of 13 without parental consent.
we do receive information (with parental consent) from users under the
of 13, we will never voluntarily share their personally identifiable
information with third parties, regardless of their stated preference
given at registration.
Effective: April 2009