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Privacy Policy

Internet privacy is an issue that we take very seriously and Genetics of Pregnancy Encyclopedia ( GOP ) is committed to protecting your privacy. We believe it is important for you to know what information is being collected about you, how that information is being used, with whom it is being shared, and how to contact us if you have additional questions or concerns.

What information does GOP gather/track, and how is it used?

Information gathered online can generally be categorized as either anonymous or personally identifiable. Anonymous information is information that cannot be traced back to a specific individual. For example, GOP knows how many searches are queried each day at each of its Web sites but does not know the names, e-mail addresses or gender of the people searching. Even after you have signed up for GOP, we do not know your name or email address when you are conducting searches.

Personally identifiable information is information you provide that lets us know specific facts about you so that we can customize the information GOP delivers to you accordingly. This information can include your name, address, zip code, age, etc. It is our belief that you will find it beneficial to provide us with personal information so that your experience with GOP is more satisfying.

Gathering and Use of Anonymous Information

Each time a visitor comes to a GOP web site, we collect some information to improve the overall quality of the online experience, including product monitoring, product improvement, and targeted advertising. At the GOP web site, we collect the visitor's domain name (e.g. whether the user is logged on from or, referral data (e.g., we record the address of the last URL a user visited prior to clicking through to the GOP web site), and browser and platform type (e.g., Microsoft Internet Explorer 6.0 browser on a Windows XP platform).

In addition to collecting these types of information, GOP collects aggregate queries for internal reporting and targeted advertising. We also count, track, and aggregate the visitor's activity into our analysis of general traffic flows at our sites (e.g. tracking where traffic comes from, how traffic flows within the GOP properties, etc.). To these ends, we may merge information about you into group data, which may then be shared on an aggregated basis with our advertisers; but GOP will not disclose your individual identity or personal data without your permission. When GOP does present aggregated information to outside companies, no one will be able to identify or contact you.

Use Of 'Cookies'

GOP's web sites use cookies to monitor traffic flow, patterns of travel within and through the sites, and to dynamically generate advertising and content. Cookies are a standard Internet technology that allows us to both store and retrieve login information on a user's system. Our web server automatically asks a new user whether his or her browser will agree to accept a GOP cookie file. If a visitor accepts, our web server will identify the user's cookie for GOP's use in internal reporting. If a user accepts a GOP cookie, but would later like to remove it from his or her computer, he or she can just remove it from the browser.

Web Beacons

Some GOP web pages use web beacons in conjunction with cookies to compile aggregate statistics about web site usage. A web beacon is an electronic image, called an action tag, or single pixel (1x1), or clear GIF. Web beacons can recognize certain types of anonymous information (non-personally identifiable information, or non-PII) on a visitor's computer, such as a visitor's cookie number, time and date of a page view, and a description of the page where the web beacon is placed. You have the option to render some web beacons unusable by rejecting their associated cookies.

Third-party Media Companies

GOP uses third-party advertising companies to serve ads when you visit our web site. Our advertising partners' Ad Server may use cookies when you view pages on our site; these cookies collect anonymous (non-PII) information as a way of measuring the effectiveness of advertising sold on GOP and to help tailor ads at other web sites you visit. Our sponsors and advertisers have agreed that they will not collect any personally identifiable information from our site visitors while they are on GOP. If you click on an advertisement on GOP and visit a site maintained by one of our sponsors or advertisers, please be aware that we are not responsible for the privacy practices of those sites. You should read the privacy policies of each site you visit to determine what information that site may be collecting about you.

Some Ad Servers allow you to opt out of anonymous data collection through the use of cookies. To do so, you must opt out of such data collection with each individual site. You can opt out of cookies for several Ad Servers by visiting the Network Advertising Initiative gateway opt-out site At that site you can also review the privacy policies of those Ad Servers.

Gathering and Use of Personally Identifiable Information

We collect personally identifiable information that you provide to us when you register as a member of GOP and/or when you update your member profile. We use the personally identifiable information that you supply to provide you with the specific services you select and to send you emails about web site maintenance and updates, which may include new features and enhanced functionality.

Personally identifiable information is not shared with third parties unless GOP has your permission to do so. GOP occasionally sponsors sweepstakes, contests, or other events that require the collection, processing, and storage of individual contact and demographic information that may or may not be shared with participating sponsors. A registrant's personal contact and demographic information will not be released to third party or non-participating organizations without the user's consent, and GOP will request that co-sponsors of such events maintain the privacy of the registrants' information. When appropriate, users will be given the opportunity to receive information from third-party organizations in connection with services or events offered by GOP. This option may be made available through GOP 's registration and/or through registration processes maintained by a participating third-party. In all cases, you will be informed before you register for the event of service that a third party will be receiving the registration information you provide, and you will have the option not to participate in any service or event that requires third party involvement.

With whom does GOP share the information it gathers/tracks?

GOP does not provide third-party access to your personal information except in the aggregate and only after the information has been de-identified. The information will be in the form of grouped statistics compiled from our users' answers to survey questions and on-site behavior. GOP will not disclose the contact or demographic information of any individual user to advertisers or any other outside organization without the express permission of the individual. GOP uses a third-party company to serve ads when you visit our web site. This company may use certain information (not including your name, address, email address or telephone number) about your visit to our web site in order to provide advertisements to our web site, our third-party advertiser may place or recognize a unique cookie on your browser.

E-mail Choice/Opt-Out

Each e-mail newsletter and special offer sent by GOP contains an easy, automated way for you to cease receiving our e-mail newsletters. One click of the mouse is all that is required — the system automatically excludes you from future mailings without needing additional human intervention. To unsubscribe, click the "unsubscribe" link in the footer of any e-mail newsletter from GOP. If you do not have Internet access, please reply to your GOP e-mail and type the word "UNSUBSCRIBE" in the subject line. GOP will not rent, sell or barter your email address to third parties, nor will we share your name with marketing partners unless you check a special box on our site to request third-party offers sent from GOP.

Members of GOP may also elect to receive News Alerts and Blog Alerts via email. To change mailing frequency, or to unsubscribe from New Alerts or Blog Alerts, GOP Members should log into their account to update their preferences.

User Research

On occasion, GOP will make available to potential advertisers and research firms aggregated results from research it has conducted on its user base. Once again, GOP will only provide such demographic information on an aggregated basis and does not disclose individual member profiles without user consent.

Special Policy With Regards to Information from Children Under Thirteen

In accordance with the Federal Children's Online Privacy Protection Act of 1998 (COPPA), GOP will never knowingly request personally identifiable information from anyone under the age of 13 without parental consent. When we do receive information (with parental consent) from users under the age of 13, we will never voluntarily share their personally identifiable information with third parties, regardless of their stated preference given at registration.

Effective: April 2009

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